Testimonial-style video, honestly labelled
Testimonial-style AI video uses the format of a customer endorsement for illustrative or consented purposes, and is not a substitute for a genuine customer testimonial.
2honest uses: illustration, and consented real quotes
video · 9x16use-cases/testimonial-video/hero-testimonial-9x16.mp4Testimonial-format video with a generated presenter
Examples
The format
video · 9x16use-cases/testimonial-video/sample-vertical-9x16.mp4Vertical testimonial-style clip
video · 16x9use-cases/testimonial-video/sample-landscape-16x9.mp4Landscape testimonial-style clip
Process
How it works
01
Establish the use
Illustration, or a real quote you have permission to present.
02
Generate the video
A presenter delivers the text.
03
Disclose
Make clear the presenter is generated.
Capabilities
Where the line is
Illustration is fine
Showing a format in a pitch or internal material.
Consented real quotes
A customer's own words, with permission and disclosure.
Fabricated endorsements are not
A generated person is not a customer, and cannot be presented as one.
Real testimonials still win
Where you have genuine social proof, use it.
Comparison
Generated format versus real testimonial
| Traditional | With Votocon | |
|---|---|---|
| Source | A real customer | A generated presenter |
| Use as endorsement | Legitimate | Not legitimate |
| Disclosure | Not needed | Required |
Explore
Related use cases
FAQ
Frequently asked questions
What is AI testimonial video?
It is video in the testimonial format — a person speaking about a product — produced with generated presenters. The important distinction is that a generated presenter is not a customer, so the format cannot honestly stand in for a real endorsement.
Can I use this as a customer testimonial in advertising?
No. Presenting a generated person as a real customer is deceptive and, in most markets, a breach of advertising rules on endorsements. Do not do it.
So what is it legitimately for?
Two things. Illustrating a format in a pitch or internal deck, and giving voice to a real customer's written words with their explicit consent and appropriate disclosure.
How do I use a real customer's words properly?
Get their permission for both the words and the presentation, disclose that the presenter is generated, and do not edit the substance of what they said.
What performs better anyway?
Real customers, filmed or recorded. Where you have them, use them — this format does not compete with genuine social proof.